The Man from Essence by Edward Lewis

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  • Title: The Man from Essence
  • Author: Edward Lewis
  • Category: Media
  • Date: June 2014
  • Lenguage: English
  • Pages: unknown
  • ISBN: ISBN: 9781476703497

 

Ebook description:

Essence journal is the preferred, effectively revered, and largest circulated black ladies’s journal in historical past. Largely unknown is the exceptional story of what it took to earn that distinction. The Man from Essence depicts with candor and perception how Edward Lewis, CEO and writer of Essence, began {a magazine} with three black males who would remodel the lives of hundreds of thousands of black American ladies and alter the American market. All through Essence ’s storied historical past, Ed Lewis remained the cool and fixed presence, a quiet-talking company captain and enterprise strategist who prevailed in opposition to the percentages and the naysayers. He would emerge to grow to be the final man standing—the one companion to outlive the battles that raged earlier than the journal was offered to Time, Inc. within the largest buyout of a black-owned publication by the world’s largest publishing firm. By the point Lewis did the cope with Time, the little journal that limped from the beginning gate in 1970 with a nationwide circulation of 50,000, had grown right into a powerhouse with a readership of eight million. The story of Essence is finally the story of American enterprise, black model. From fixed battles with a racist promoting group to hostile takeover makes an attempt, warring companions packing warmth, mass firings, and mass defections—all of which revealed inherent challenges in working a black enterprise—the saga is as riveting as any thriller. On this partaking enterprise memoir, Ed Lewis tells the inspiring story of how his personal rise from humble South Bronx beginnings to media titan was formed by the black ladies and men in his life. This in flip helped form {a magazine} that has modified the face of American media

 

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