Ogilvy on Advertising by David Ogilvy

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  • Title: Ogilvy on Promoting
  • Author: David Ogilvy
  • Category: Media
  • Date: September 2013
  • Lenguage: English
  • Pages: unknown
  • ISBN: ISBN: 9780394729039

 

Ebook description:

A candid and indispensable primer on all elements of promoting from the person Time has referred to as “essentially the most wanted wizard within the enterprise.” Advised with brutal candor and prodigal generosity, David Ogilvy reveals: • How one can get a job in promoting • How to decide on an company on your product • The secrets and techniques behind promoting that works • How one can write profitable copy—and get folks to read it • Eighteen miracles of analysis • What promoting can do for charities And far, a lot more.

 

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